Only Market to Prospects Who are Ready to Buy Now
Eliminate wasteful ad spend, increase CTR, drive down CPA and increase profits
In-Market Targeting is a real-time list of the 3% of any market that is actively pursuing a purchase of what you sell.
Our technology combines Identity Resolution with Behavioral Tracking to produce targeting lists that are guaranteed to be populated by real human beings (i.e. not bots) who are exhibiting patterns that match recent buying behaviors.
In-Market Targeting lists are NOT based on demographics. They are based on real-time behaviors such as keyword searches, URL-level navigation, content consumption, and campaign response.
They are permanent and portable, and owned and controlled by you. Meaning they are ready to be deployed for Webspark Media to serve campaigns on your behalf across any platform and on any device, online or off, forever.
In-Market Targeting allows you to eliminate wasteful ad spend because you’re only marketing to the right people.
It lets you eliminate all of the advertising that’s never going to work. When you do that, you automatically drive down your cost per acquisition. And when you do that, you increase your client’s profits.
The Secret Sauce
Our software tracks over 200 million people and accumulates 25 billion pieces of behavioral data every day. We then apply machine learning to create conversion profiles for any market, any service, B2B or B2C.
From these conversion profiles, our algorithms reconstruct PATHS to purchase — what did buyers do in the days, weeks or months leading up to the purchase. Our AI then sorts through and looks for those patterns being repeated across the billions of behavioral data points we collect every day.
As our campaigns run using our data, our machine learning algorithm self-adjusts in real-time for every individual client to auto-optimize its targeting and conversion profiles, resulting in a prediction engine that improves and becomes more accurate over time.
Only target the prospects who matter…the 3% of any market that is actively pursuing a purchase of what you sell.
Your company gets a permanent, across-the-board, universal discount on your online ad spend.
In-Market Targeting lists are the most relevant targeting lists you can get anywhere, bar none. And because the major ad platforms operate on a relevancy algorithm, meaning you’re rewarded for running ads that are relevant to your chosen audience, you achieve higher CTR, lower CPC — typically 25% to 75% less — and lower cost per acquisition.
Permanent and portable lists mean your marketing efforts becomes truly “platform-agnostic” — immune to changes in terms & conditions of the major ad platforms.
We help you fully utilize the most powerful advertising platforms in the world, on your terms. With In-Market Targeting, you’re not renting data or renting targeting on a CPM basis the way you are forced to now. When you own and control your own data, you aren’t relying on (or paying for) outside targeting from any single powerful supplier like Google or Facebook.
Targeting that Learns and Gets Better in Real-Time thanks to a Closed-Loop System Powered by AI & Machine Learning
Why that Matters: Our AI is able to analyze every prospect, every ad, every click, every action, and measure it against its initial prediction. In this way it “learns” what it got right, and what it got wrong, and adjusts. It is the ultimate “closed-loop” system that allows you to attribute every sale to its source.
Know Who’s Actively Pursuing a Purchase Before Anyone Else
Every complex sale starts with research…online. With In-Market Targeting you control the buying conversation from beginning to end.
By reaching prospects as soon as they enter the market, which means as soon as they start researching their problem — and being able to do it across any platform or device simultaneously, you achieve “frame control” — the ability to educate and develop a relationship…to help them solve their problem…and define the value and buying criteria on your terms.
It gives you the two things you need at the exact point a prospect is ready to render a “yes”
~you are top of mind, meaning they remember who you are; and you have a relationship~
Sales don’t close without those two factors in your favor.
Deterministic data means you don’t have to guess who’s in the market and who buys, you KNOW who’s in the market and who buys…BY NAME.
You finally have an effective multi-channel ad-spend attribution tool.