Unfortunately, 97% of people who visit your website will leave without taking action. Site visitor match will enable you to deterministically resolve the identity of anonymous website visitors.
While In-Market Targeting represents prospects who are actively looking for you, Site Visitor ID represent prospects that have already identified you as one of their options.
They are prospects who are in your marketing funnel (example, your website). And thanks to Identity Resolution, you know exactly who they are.
We’re able to “match back” your clients’ with the information in our consumer database. We can turn an anonymous buyer into a “real life” lead by providing that buyer’s name, email address, mailing address, and phone number.
Information that you own and control forever. Which gives you the ability to automatically extend your marketing to a buyer/owner who’s been to your website, or reach out via email.
When you place our SMART Pixel on your website, we’re able to capture your traffic and match back the identity of your visitors. We’re also able to capture your visitors’ behaviors pre and post-click and use that data as a training sample for your custom targeting algorithm.
This helps us further refine your targeting so that it becomes even more accurate.
First-Party Data Management Platform.
Right now, you don’t have access to the data you generate without relying on a powerful supplier such as Facebook or Google to allow access to it from within their platform. SVM allows you to manage AND use all of your first-party data in one place, regardless of the platform it originated from. Because you now control your data, it can be used in ways that were previously impossible.
With SVM you can grow an In-Market audience 10x – 20x faster than with any other method, such as relying on form-fills or opt-ins. This opens up enormous possibilities to partner with businesses that desperately want access to exactly the kind of data that you own.
Who else could benefit from having access to your first-party data?
Partnerships, co-marketing opportunities, “list swaps,” rentals and many more opportunities become available to you. This allows you to focus your marketing efforts on the prospects who matter most and produce better results in less time.
Convert prospects into clients.
Site Visitor ID helps you identify the prospects who represent your quickest path to profits.